A recent project was to create a full e-commerce solution for a local aquatic shop. They already had an online store, using a heavily butchered version of OsCommerce. The brief was quite vague, basically to recreate all the features they currently had, and also to improve the Search Engine Friendliness of the site. A design was signed off, and so the work could begin on Aquatic-Store. co. uk I have previously completed a couple of projects using Ruby on Rails, and thought this new project would be the perfect opportunity to create a e-commerce application using the powerful RoR framework.